Released on = April 18, 2007, 3:15 am

Press Release Author = Vijay

Industry = Telecommunications

Press Release Summary = ValueFirst forays into Middle-East

Press Release Body = ValueFirst forays into Middle-East

April 2007, Dubai

Dubai, 2007 - In its global expansion spree and headquartered in Dubai, ValueFirst
has started operations in the Middle-east. ValueFirst, a leading MVNO for data
services with over 800 enterprises as its customers.

The total mobile population of GCC (Gulf Co-operation Council) is 23 million, with
Saudi Arabia having the highest mobile population of 13 million. UAE with a
penetration rate of 80% was the first country in the region to launch 3G services.
The GCC countries have shown promptness in taking a lot of e-governance and
m-governance initiatives.

Speaking at the launch ceremony of ValueFirst Middle East, Mr. Mukkul Shyam, CEO,
ValueFirst Middle East said, "The mobile revolution in Middle East has raced ahead
of the internet revolution. With growing competition and decreasing margins,
Enterprises have to be more competitive, increase in-house efficiency and provide
better services. Dissemination of information at the right time and place is now of
prime importance to communicate with people on the move. There is an urgent need to
fill this void of end-to-end communication within companies and with their
customers. With a high mobile penetration of over 70% in the region, ValueFirst
suite of plug-and-play messaging products and mobile data services fit very well in
plugging this gap".

ValueFirst intends to take its mobile data services products and services to GCC
Governments, leading banks, insurance companies, FMCG, IT and media companies in the
first year of operations in Middle East. With a rich experience of service diverse
markets and industries, ValueFirst intends to capture a major chunk within the first
year of its operations in the Middle East.

With a global footprint and operations in the UK, USA, Australia, Germany, India,
Pakistan and the US, ValueFirst focuses on B2B mobile applications and providing
end-to-end SMS services to enterprise customers. With scalable architecture, a
product driven approach, deployment is typically completed in a day. These products
can be deployed as client applications enabling easy integration with varied and
complex IT back-end systems for automated and scheduled messaging. This is backed by
a high level of redundancy of servers with load balancing, fail-over mechanisms and
least cost routing through a messaging platform deployed in three continents on
three different IP backbones

As a result, ValueFirst has forged strategic alliances with HCL, Siemens, TCS,
Talisma and Microsoft as their mobile messaging partner.

About ValueFirst
ValueFirst (www.vfirst.com) empowers its customers to communicate between varied IT
back-end systems and mobile phones using SMS Services. ValueFirst provides a unique,
end-to-end, global carrier-grade mobile data service. Its mobile data service
offering includes \"plug and play\" application licensing and hosting. Employing a
partnership with Mobile operators, ValueFirst acts as an MVNO (Mobile Virtual
Network Operator), with a clear focus on SMS mobile messaging. ValueFirst's Mobile
Messaging Platform is capable of delivering SMS services to virtually any CDMA/GSM
mobile handset. ValueFirst combines signaling information from the mobile world with
innovative applications running concurrently on its own IT applications platform and
thereby pave the way for mission-critical international messaging services.




Web Site = http://www.vfirst.com

Contact Details = For more information: mesales@vfirst.com